Supply Chain Planning

Testimonial Video: Cello Demand Sensing

One of the customer in Austria, which had similar concerns on demand forecasting, has improved forecasting accuracy and reduced time for forecasting after introducing Samsung SDS's Cello Demand Sensing.

Demand forecasting is paramount for SCM and logistics operations. Inaccurate forecasts results in excess inventory or a shortage of inventory which leads to a decline in the corporate’s competitiveness and financial burdens. One of the customer in Austria, which had similar concerns on demand forecasting, has improved forecasting accuracy and reduced time for forecasting after introducing Samsung SDS’s Cello Demand Sensing.

Our sell-out forecasting accuracy was around 55%. However, with Cello Demand Sensing, we increased accuracy up to 80%.

– Joon Woo Kim / SCM Manager of Samsung Electronics Austria GmbH

Cello Demand Sensing enables accurate and prompt demand forecasting by modeling to analyze the numerous factors that affect sales and their complex correlation. Cello Demand Sensing calculates future demand utilizing various data such as sales in the past, demographic data, weather, promotion of the customer and competitors and so on.

“For my job, there are two main benefits. One is time saving. Second is reduced uncertainty, because when I talk with a sales person, I have a quantitative explanation as to why we think we will sell a certain amount of product.”


– Antonio Marques / Product Manager of Samsung Electronics Austria GmbH

Click to Play Testimonial Video of Cello Demand Sensing ▶


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For More Information about Cello Logistics Services ▶ http://www.CelloLogistics.com


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